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Title:
Strategic marketing problems: cases and comments, 11th edition
Authors:
Roger A. Kerin & Robert A. Peterson
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255
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Services marketing, 3rd edition
Authors:
Christopher H. Lovelock
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255
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Internet marketing: strategy, implementation and practice, 3rd edition
Authors:
Dave Chaffey, Fiona Ellis-Chawick, Kevin Johnston & Richard Mayer
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255
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Title:
Marketing, 12th edition
Authors:
Roger A. Kerin, Steven W. Hartley & William Rudelius
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255
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Title:
Harvard business review on brand management
Authors:
Harvard Business School Press
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255
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Title:
Managing e-commerce
Authors:
J. Botha
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255
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Title:
A preface to marketing management, 9th edition
Authors:
J. Paul Peter & James H. Donnelly, Jr
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255
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Title:
Marketing management, international student edition
Authors:
Greg W. Marshall & Mark W. Johnston
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255
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Title:
Marketing the unknown: developing market strategies for technical innovations
Authors:
Paul Millier
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255
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Title:
Service management and marketing: managing the moments of truth in service competition
Authors:
Christiaan Gronroos
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255
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