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Title:
Contemporary perspectives on strategic market planning
Authors:
Roger A. Kerin, Steven W. Hartley & William Rudelius
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252
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Title:
Brands and branding
Authors:
Rita Clifton & John Simmons
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252
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Title:
Strategic marketing management: a business process approach
Authors:
Luiz Moutinho & Geoff Southern
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252
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Internet marketing: strategy, implementation and practice
Authors:
Dave Chaffey
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252
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Title:
The infinite asset: managing brands to build new value
Authors:
Sam Hill & Chris Lederer
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252
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Title:
Marketing strategy: relationships, offerings, timing & resource allocation
Authors:
D. Sudharshan
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252
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Title:
Service management and marketing: managing the moments of truth in service competition
Authors:
Christiaan Gronroos
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253
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Title:
Marketing strategy & competitive positioning, 2nd edition
Authors:
Graham J. Hooley & John Saunders
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253
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Title:
Marketing strategy: a decision focused approach, 4th edition
Authors:
Orville C. Walker Jr
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253
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Title:
Marketing management, international student edition
Authors:
Greg W. Marshall & Mark W. Johnston
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253
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