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Product management, 4th edition
Authors:
Donald R. Lehmann & Russell S. Winer
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246
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Marketing planning for services
Authors:
Malcolm McDonald & Adrian Payne
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246
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Strategic marketing
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David W. Cravens
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246
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International marketing strategy: analysis, development and implementation, 3rd edition
Authors:
Isobel Doole & Robin Lowe
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246
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Marketing: principles and strategy
Authors:
Henry Assael
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246
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Principles of international marketing, 9th edition
Authors:
Michael R. Czinkota & Ilkka A. Ronkainen
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246
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Design and marketing of new products, 2nd edition
Authors:
Glen L. Urban & John R. Hauser
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246
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Market management and strategy, 3rd edition
Authors:
Peter Doyle
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246
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Title:
A framework for marketing management, 6th edition
Authors:
Philip Kotler & Kevin Lane Keller
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246
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Title:
Competing through services: strategy and implementation
Authors:
Sandra Vandermerwe
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246
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